E-commerce growth. Across every shelf.

A growth plan built around the order economics.

We start with margin, average order value, fulfilment, returns, discounting and repeat purchase. Then we decide which products, channels and audiences deserve budget. A busy cart is encouraging. A commercially useful order is the assignment.

• Define acquisition cost and contribution targets.
• Separate new and returning customer questions.
• Align budgets with inventory and fulfilment capacity.

Google Merchant Center: prepare the shop window.

We review Merchant Center setup, website verification, Google Ads linking, shipping and returns information, product eligibility and diagnostics. Account or item disapprovals need their cause addressed before a campaign can make proper use of the catalogue.

Your website, product data and policies should tell the same story. The price in the feed should not be a surprise when the customer reaches checkout.

Feed optimisation: your catalogue is campaign creative.

Accurate titles, identifiers such as GTIN where applicable, product categories, images, variants, prices and availability help products match relevant demand. We review feed-to-page consistency and organise product groups around commercial priorities.

Custom labels can separate margin tiers, seasons, bestsellers or clearance stock. AI has more useful material to work with when the catalogue is current and specific.

• Maintain clean variant grouping and stock status.
• Use product imagery that accurately represents the item.
• Review errors and eligibility alongside campaign performance.

Standard Shopping vs Performance Max: choose the right controls.

Standard Shopping offers a product-led campaign structure and a more focused environment for testing. Performance Max uses AI to optimise distribution across Google channels with Merchant Center data and creative assets.

We choose the approach around product range, tracking quality, budget and what needs to be learned. Brand demand, existing customers and wider reach should be understood separately; a single blended number can hide a very different mix of orders.

Demand Gen and free listings: different jobs, shared product data.

Demand Gen can turn Merchant Center products into shoppable image and video ads across surfaces such as YouTube, Discover and Gmail. It helps introduce products visually, supported by relevant creative, an offer and a clear next step.

Free listings are organic product placements without an advertising media charge. We review their setup alongside catalogue readiness, while keeping their traffic and results separate from paid-campaign reporting. They do not replace an SEO programme.

Amazon Ads: help shoppers find products and discover your brand.

We match the advertising format to what you want to grow: individual product sales, brand discovery or a broader audience. Retail-ready listings, accurate product information, stock and fulfilment support the campaign.

Campaign planning covers products to promote, relevant searches or audiences, creative, budget and how sales will be measured. We confirm the formats available to your account and market before launch.

• Sponsored Products: promote individual listings to shoppers looking at relevant products or searches.
• Sponsored Brands: introduce your brand through product collections, images or video, with a useful shopping destination.
• Sponsored Display / display ads: reach relevant audiences on Amazon and eligible external sites or apps.
• Amazon DSP / programmatic advertising: buy broader display, video or audio reach where it fits your audience and budget.
• Review spend, attributed sales and product economics together; each format has a different role.

Indian marketplaces: the shelf matters as much as the ad.

We plan for Flipkart, Myntra, Nykaa and Meesho alongside Amazon. Product-category fit, catalogue quality, availability, fulfilment and the advertising route determine where a brand can compete.

Flipkart supports catalogue and product advertising. Myntra offers fashion-focused brand and display opportunities. Nykaa has product and brand placements suited to its retail categories. Meesho supports catalogue promotion through its supplier advertising route. Account access and formats vary; we confirm the available options before defining the campaign.

• Flipkart: relevant categories, product catalogue and conversion economics.
• Myntra: fashion discovery, brand storytelling and seasonal priorities.
• Nykaa: beauty and category relevance, product discovery and suitable brand assets.
• Meesho: catalogue promotion with pricing, stock and fulfilment in view.

Blinkit, Zepto and Instamart: local availability is part of the brief.

Quick-commerce campaigns need the product available in the places and delivery areas where demand is being created. We connect advertising plans to catalogue readiness, store or location coverage, stock and promotions.

Blinkit has brand advertising placements; Zepto operates an Ads Platform; Instamart offers brand and partner routes that require the appropriate commercial access. We confirm onboarding and available inventory rather than assuming every seller can launch every format. Eligible commerce-media routes can also send Google traffic to marketplace product listings.

• Blinkit: assess relevant search, category and discovery placements.
• Zepto: align advertising opportunities with listing and stock readiness.
• Instamart: coordinate brand access, service-area coverage and campaign availability.
• Measure sell-through and promotion economics alongside attributed orders.

Meta catalog ads and Advantage+ shopping / sales campaigns.

We connect Facebook and Instagram product advertising to a clean Meta catalogue, suitable product sets and matched purchase events. Product feeds let creative reflect available items and relevant offers instead of treating every shopper like a copy of the previous one.

Advantage+ shopping is a familiar term; Meta now uses Advantage+ sales campaign terminology. AI can optimise audience and creative delivery, while people review product accuracy, acquisition quality, exclusions where supported and contribution margin. Automation becomes more useful when the purchase signal is accurate.

Creative production and an experience that closes the loop.

We produce advertising copy, visuals and video around product benefits, buyer objections and the agreed offer. AI helps explore variations; people approve product accuracy, claims and brand consistency.

A clear product page, reliable checkout and useful post-purchase experience support the campaign. We coordinate with website specialists when development is needed, then review campaign outcomes with refunds, attribution overlap and customer quality in view.